Graphic Design

To My Ships

Premium Deodorant Brand Identity Refresh

Introduction

“A speculative DTC personal-care rebrand focused on cleaner packaging, stronger shelf presence, and a refined visual system.”

StudioRawVision

Services

Brand IdentityPackaging DesignArt DirectionDTC Web ExperienceFigma

Timeline2026

Overview

To My Ships is a premium deodorant brand identity refresh created to make everyday personal care feel cleaner, more confident, and more design-led.

The Challenge

Most deodorant brands fall into one of three visual traps: too clinical, too generic, or too loud. The challenge was to create a visual identity that felt clean, elevated, human, tactile, and commercially believable.

The Solution

We refreshed To My Ships into a personal-care brand that feels cleaner, sharper, more premium, and shelf-ready. We developed a visual identity system with soft neutral colors, a refined display serif wordmark, and clean spacing systems.